Data Retention Policy

1. Overview

This Data Retention Policy explains how ShopMasthi Online Store Private Limited (“ShopMasthi”, “we”, “our”, or “us”) manages and retains personal and transactional information collected through our website www.shopmasthi.in.

As an e-commerce platform operating in India, we are committed to safeguarding user information and handling data responsibly. Our practices align with applicable Indian regulations, including the Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, along with other relevant legal requirements.

2. Why We Collect Data

Information collected from users is used for the following purposes:

  • Processing orders and completing transactions

  • Delivering products and providing order updates

  • Responding to customer support requests and service inquiries

  • Improving website performance and user experience

  • Complying with legal, regulatory, and financial obligations

  • Conducting promotional or marketing communication when users have provided consent

  • Detecting and preventing fraudulent activity or misuse of the platform

3. Categories of Data Collected

Depending on how customers interact with the platform, we may collect different types of information, including:

Personal Details

Information such as name, delivery address, email address, and contact details provided during account creation or checkout.

Transaction Information

Data related to purchases, payment confirmations, invoices, order history, and delivery details.

Technical and Usage Data

Information automatically collected when users visit our website, including IP address, device type, browser information, and general browsing activity.

Customer Communication Records

Details of communications with our support team, including inquiries, complaints, feedback, and service-related discussions.

4. Data Retention Timeframes

We retain information only for the duration necessary to fulfill operational, legal, and compliance obligations. The retention period varies depending on the type of data.

4.1 Personal Information

Customer information related to completed orders, such as names, addresses, and contact details, may be retained for up to 7 years after the transaction. This helps us meet legal requirements, support potential warranty or service requests, and maintain financial records.

Account-related information will remain stored as long as the customer account remains active, unless deletion is requested.

4.2 Transaction Records

Purchase history, invoices, and payment-related records may be stored for up to 7 years to comply with accounting regulations and tax reporting requirements under Indian law.

4.3 Customer Support Interactions

Records of customer service communication, including inquiries and complaints, may be retained for up to 2 years. These records help us improve our services and address any recurring concerns.

4.4 Marketing Data

If customers have opted in to receive marketing communications, the associated data may be retained for up to 1 year after the most recent interaction, or until the user withdraws consent.

4.5 Technical and Usage Information

Technical logs such as IP addresses, browsing sessions, and system data may be retained for up to 6 months for security monitoring, troubleshooting, and system optimization.

5. Data Removal and Anonymization

Once the applicable retention period has passed, or if the information is no longer required for the purposes outlined above, we will securely remove or anonymize the data so that it can no longer be linked to an identifiable individual.

User Requests for Data Deletion

Users may request the deletion of their personal data by contacting our support team. After verifying the request, we will take reasonable steps to delete or anonymize the data, except where retention is required to comply with legal obligations.

6. Compliance With Legal Requirements

In certain situations, we may be required to retain specific data for longer periods due to legal or regulatory requirements. These situations may include:

  • Compliance with tax and financial reporting regulations

  • Investigation or prevention of fraud or misuse of services

  • Responding to requests from law enforcement or government authorities

7. Data Security Practices

ShopMasthi implements appropriate security measures to protect stored data from unauthorized access, misuse, or disclosure. These safeguards may include encrypted data storage, controlled system access, and regular security assessments.

When data reaches the end of its retention lifecycle, it is securely deleted or anonymized to prevent any possibility of recovery.

8. Sharing Data With Service Providers

To operate our services effectively, we may share certain information with trusted third-party service providers, including:

  • Payment gateway providers

  • Logistics and courier partners

  • Technology and website service providers

These partners are required to maintain strict confidentiality and are permitted to use the information only for the specific services they provide.

9. Updates to This Policy

ShopMasthi Online Store Private Limited may update this Data Retention Policy periodically to reflect changes in regulations, technology, or business practices. Any revised version will be published on the website.

Continued use of our services after updates indicates acceptance of the revised policy.

10. Contact Information

For questions regarding this policy or to request deletion of your data, please contact:

BUGEJAGE MULTI TRADE AND PROJECTS
Ground Floor, SHOP NO.03,
GULMOHAR APARTMENT, Manvelpada Road,
Near Prashant Raut Karyalaya,
Virar East, Vasai Virar, Palghar,
Maharashtra – 401305, India

Email: info@shopmasthi.in
Website: www.shopmasthi.in